Description of the goods or services required
Highways England's Communications directorate are seeking to appoint a single supplier to produce a quarterly internal magazine for both office based and on-road staff. The magazine is expected support the underlying principles of the business' Internal Communications Strategy, which are;
- Consistency in messaging
- Clear purpose for each channel
- Reduce duplication (and channels)
- Build in two-way capability
- Manager reference library
- Measure outcomes not outputs
- More targeted comms
In addition to this, Highways expect the successful supplier to bring Journalistic inquisitiveness, experience and focus to ensure the magazine appeals to staff who have an interest in internal business topics, infrastructure, construction and engineering.
Over the last 3 years Highways England's staff magazine has evolved to the point where its key focus is now on the people who make things happen within the business as opposed to the details of the organisations work. The magazine is to continue representing the culture, diversity and environment of HE employees with content being driven by colleagues telling their story through experiences.
The successful supplier is to ensure the magazine focuses on;
- Achievements and contributions to the business
- HR related content
- Corporate training
- People related project launches or news
In line with both the organisational environmental strategy, Highways England are expecting the magazine to move to a digital format which includes video content, photo galleries, scalability etc meaning the magazine must be accessible across a range of devices, however it is important that the business are able to retain print on demand features.