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Notice Summary

Title:
United Kingdom-Kenilworth: PR and Marketing Representative/Agency for China
Document Ref:
58114-2020
Document Type:
Contract Notice - Open Procedure
Published By:
AHDB
Date Published:
05 February 2020
Deadline Date:
06 March 2020
Document Source:
Framework/DPS:
No
Alert Profile:
Labels:

Notice Abstract

AHDB Exports is looking for a mandarin, (Capacity for English) PR and marketing representative in China for British beef, pork, lamb (once access is granted) and dairy products.The successful representative will have the expertise and experience to identify the right priority market segments and ability to devise the best local strategy to achieve effective market growth.Responsible for delivering agreed campaigns, including both online and social media channels as well as traditional media and events if appropriate, with AHDB, to increase awareness of British meat and dairy products to help drive value and volume sales.The representative/agency must be based or have a commercial office in mainland China.

Notice Details

Contract notice

Directive 2014/24/EU - Public Sector Directive

Directive 2014/24/EU

Section I: Contracting entity

I.1) Name and addresses

AHDB

Stoneleigh Park, Warwickshire

Kenilworth

CV8 2TL

UK

Contact person: Sarah Jackson

Telephone: +44 2072385921

E-mail: sarah.jackson@ahdb.org.uk

NUTS: UKG13

Internet address(es)

Main address: https://defra.bravosolution.co.uk

I.3) Communication

The procurement documents are available for unrestricted and full direct access, free of charge at:

https://defra.bravosolution.co.uk


Additional information can be obtained from the abovementioned address


Tenders or requests to participate must be sent electronically to:

https://defra.bravosolution.co.uk


Tenders or requests to participate must be sent to the abovementioned address


I.4) Type of the contracting authority

Body governed by public law

I.5) Main activity

Other: Agriculture and Horticulture

Section II: Object

II.1) Scope of the procurement

II.1.1) Title

AHDB PR and Marketing Representative/Agency for China

Reference number: 2019-407

II.1.2) Main CPV code

79416000

 

II.1.3) Type of contract

Services

II.1.4) Short description

AHDB Exports is looking for a mandarin, (Capacity for English) PR and marketing representative in China for British beef, pork, lamb (once access is granted) and dairy products.

The successful representative will have the expertise and experience to identify the right priority market segments and ability to devise the best local strategy to achieve effective market growth.

Responsible for delivering agreed campaigns, including both online and social media channels as well as traditional media and events if appropriate, with AHDB, to increase awareness of British meat and dairy products to help drive value and volume sales.

The representative/agency must be based or have a commercial office in mainland China.

II.1.5) Estimated total value

Value excluding VAT: 400 000.00 GBP

II.1.6) Information about lots

This contract is divided into lots: No

II.2) Description

II.2.2) Additional CPV code(s)

79342000

79416000

II.2.3) Place of performance

NUTS code:

00

Main site or place of performance:

CHINA.

II.2.4) Description of the procurement

AHDB Exports is looking for a mandarin, (Capacity for English) PR and marketing representative in China for British beef, pork, lamb (once access is granted) and dairy products.

The successful representative will have the expertise and experience to identify the right priority market segments and ability to devise the best local strategy to achieve effective market growth.

Responsible for delivering agreed campaigns, including both online and social media channels as well as traditional media and events if appropriate, with AHDB, to increase awareness of British meat and dairy products to help drive value and volume sales, the successful representative will be expected to:

— liaise closely with the AHDB Exports team, to agree and update on activity and provide the latest market intelligence and insights,

— identify and develop priority market channels for British, beef, pork, lamb (once access is granted) and dairy products,

— effectively maintain and build new relationships with relevant contacts in China. Where appropriate, work jointly with them to increase market exposure and demand for British beef, pork, lamb (once access is granted) and dairy products,

— devise and implement effective local strategies to promote British beef, lamb, pork and dairy products aimed at increasing awareness and brand loyalty,

— devise and implement online and social media strategy in conjunction with AHDB central teams to raise awareness of British beef, pork lamb (once access is granted) and dairy products,

— act as a brand ambassador for British produce,

— liaise with central AHDB staff in areas such as media, PR, digital.

II.2.5) Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6) Estimated value

Value excluding VAT: 400 000.00 GBP

II.2.7) Duration of the contract, framework agreement or dynamic purchasing system

Start: 25/05/2020

End: 24/05/2024

This contract is subject to renewal: No

II.2.9) Information about the limits on the number of candidates to be invited

II.2.10) Information about variants

Variants will be accepted: No

II.2.11) Information about options

Options: No

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

Section III: Legal, economic, financial and technical information

III.1) Conditions for participation

III.1.2) Economic and financial standing

Selection criteria as stated in the procurement documents

III.1.3) Technical and professional ability

Selection criteria as stated in the procurement documents

III.2) Conditions related to the contract

III.2.2) Contract performance conditions

English and Mandarin speaking required.

Section IV: Procedure

IV.1) Description

IV.1.1) Type of procedure

Open procedure

IV.1.8) Information about Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: No

IV.2) Administrative information

IV.2.2) Time limit for receipt of tenders or requests to participate

Date: 06/03/2020

Local time: 12:00

IV.2.4) Languages in which tenders or requests to participate may be submitted

EN

IV.2.6) Minimum time frame during which the tenderer must maintain the tender

Duration in months: 3 (from the date stated for receipt of tender)

IV.2.7) Conditions for opening of tenders

Date: 06/03/2020

Local time: 13:00

Place:

AHDB Head office, Stoneleigh Park, Kenilworth, Warwickshire.

Information about authorised persons and opening procedure:

Procurement managers.

Section VI: Complementary information

VI.1) Information about recurrence

This is a recurrent procurement: No

VI.4) Procedures for review

VI.4.1) Review body

AHDB

Stoneleigh Park

Kenilworth, Warwickshire

CV8 2TL

UK

Internet address(es)

URL: http://www.ahdb.org.uk

VI.4.2) Body responsible for mediation procedures

AHDB

Stoneleigh Park

Kenilworth, Warwickshire

CV8 2TL

UK

Internet address(es)

URL: http://www.ahdb.org.uk

VI.4.4) Service from which information about the review procedure may be obtained

AHDB

Stoneleigh Park

Kenilworth, Warwickshire

CV8 2TL

UK

Internet address(es)

URL: http://www.ahdb.org.uk

VI.5) Date of dispatch of this notice

03/02/2020

Current Notes