II.2.2) Additional CPV code(s)
II.2.3) Place of performance
II.2.4) Description of the procurement
Sport Ireland is seeking to develop a national communications campaign aimed at men aged 45 + living in disadvantaged communities to participate in sport and physical activity.
The main objective is to develop a national communications campaign to reach the specified target audience with the ultimate goal of getting them involved in sport and physical activity.
This communications campaign is funded via Dormant Accounts, which is used to support:
— personal and social development of persons who are economically or socially disadvantaged,
— the educational development of persons who are educationally disadvantaged,
— persons with a disability.
This is expected to be a 2-stage project:
Stage 1: formative research: to provide insights into the lives of men aged over 45 living in disadvantaged communities and the place of sport and physical activity in their lives.
Stage 2: National Communications Campaign: the roll out of a national campaign, which must engage communities and stakeholders as detailed.
The successful service provider will be expected to deliver both stages of the project. Sport Ireland acknowledge that this may require service providers to adopt a joint venture approach in advance of submitting a tender and Sport Ireland wishes to clarify, that both stages should be covered in a single tender submission.
II.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6) Estimated value
Value excluding VAT: 304 000.00 EUR
II.2.7) Duration of the contract, framework agreement or dynamic purchasing system
This contract is subject to renewal: No
II.2.9) Information about the limits on the number of candidates to be invited
II.2.10) Information about variants
Variants will be accepted:
II.2.11) Information about options
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: