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Notice Summary

Title:
IE-Ireland: Development and Implementation of a Dynamic Tourism Marketing Campaign
Document Ref:
GB003ZM320865
Document Type:
Contract Notice - Other
Published By:
Tipperary County Council
Date Published:
21 January 2020
Deadline Date:
11 February 2020
Document Source:
Framework/DPS:
No
Alert Profile:
Labels:

Notice Abstract

Development and implementation of a dynamic tourism marketing campaign for Tipperary 2020 In 2020, Tipperary Tourism & Tipperary County Council wishes to inspire the Culturally Curious and the Connected Families segments to visit Tipperary. We are currently in year 2 of the Tipperary Time to Take it all in Marketing Plan available at the following link https://tipperary.com/members-area/. This tender will result in the appointment of a creative agency responsible for Media Planning and Buying to develop and implement promotional campaigns. We wish to conduct an advertising campaign across a range of media (i.e. radio, press, and digital including social media and relevant social influencers) for spring and summer 2020. The objectives are as follows; ? The primary objective of the campaign is to raise awareness for the range of activities available in County Tipperary, the call to action should be to draw consumers’ attention to the Tipperary.com website and the Discover Lough Derg website. Inspire visitors and ultimately increase the number of domestic holiday trips being taken each year in County Tipperary. ? Secondarily Tipperary Tourism’s marketing plan will need to run spring, & summer campaigns to help extend the length of the tourism season The successful agency will be expected to build on the current success of the brands and deliver a communications strategy that effectively meets the needs of our target markets and segments. The following requirements are outlined in detail in the RFT – newspaper and radio advertising, print, digital marketing, PR and videography.

Notice Details

CONTRACT NOTICE – NATIONAL

SERVICES

1 Authority Details

1.1

Authority Name and Address

Tipperary County Council
N/A, Clonmel
Ireland IE
Marie Phelan N/A
N/A

1.2

Address from which documentation may be obtained

As in 1.1

1.3

Completed documents must be returned to:

As in 1.1

2 Contract Details

2.1

Title

Development and Implementation of a Dynamic Tourism Marketing Campaign

2.2

Description of the goods or services required

Development and implementation of a dynamic tourism marketing campaign for Tipperary 2020

In 2020, Tipperary Tourism & Tipperary County Council wishes to inspire the Culturally Curious and the Connected Families segments to visit Tipperary. We are currently in year 2 of the Tipperary Time to Take it all in Marketing Plan available at the following link https://tipperary.com/members-area/.

This tender will result in the appointment of a creative agency responsible for Media Planning and Buying to develop and implement promotional campaigns.

We wish to conduct an advertising campaign across a range of media (i.e. radio, press, and digital including social media and relevant social influencers) for spring and summer 2020.

The objectives are as follows;

 The primary objective of the campaign is to raise awareness for the range of activities available in County Tipperary, the call to action should be to draw consumers’ attention to the Tipperary.com website and the Discover Lough Derg website. Inspire visitors and ultimately increase the number of domestic holiday trips being taken each year in County Tipperary.

 Secondarily Tipperary Tourism’s marketing plan will need to run spring, & summer campaigns to help extend the length of the tourism season

The successful agency will be expected to build on the current success of the brands and deliver a communications strategy that effectively meets the needs of our target markets and segments. The following requirements are outlined in detail in the RFT – newspaper and radio advertising, print, digital marketing, PR and videography.

2.3

Notice Coding and Classification

2.4

Total quantity or scope of tender

3 Conditions for Participation

3.1

Minimum standards and qualification required

4 Administrative Information

4.1

Type of Procedure

The procedure type is unknown.

4.2

Reference number attributed to the notice by the contracting authority

TCC00816E

4.3

Time Limits

   11-02-2020  Time 17:00

4.5

Language or languages in which tenders or requests to participate can be drawn up

EN 

4.6

Tender Submission Postbox

5 Other Information

5.1

Additional Information

Please visit the following portal to view this notice:

https://irl.eu-supply.com/ctm/Supplier/PublicPurchase/161172/0/0?returnUrl=ctm/Supplier/PublicTenders&b=ETENDERS_SIMPLE

Response deadline (Irish time): 11/02/2020 at 17:00 hrs

(MT Ref:320865)

5.2

Additional Documentation

5.3

Publication date of this notice

 21-01-2020

Current Notes