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Notice Summary

Title:
UK-Chester: Delivery of Accelerate Marketing and Communication Services ESF Project Number: 03S19 PO3307
Document Ref:
GB003ZM319792
Document Type:
Contract Notice - Other
Published By:
University of Chester
Date Published:
10 January 2020
Deadline Date:
30 January 2020
Document Source:
Framework/DPS:
No
Alert Profile:
Labels:

Notice Abstract

This tender is seeking to appoint a marketing agency that can provide full-service solutions including Strategic campaign development, delivery, implementation and monitoring; launch planning; website design and development; social media strategy and channel development; digital and traditional marketing; sales support assets and collateral design/development; copywriting; brand development; media relations and PR; media buying etc. The appointed agency will create and deliver/implement a high-impact, innovative, fully integrated marketing and communications strategy and tactical plan. The programme runs for three years and the agency will be appointed to support with pre-launch development, launch of the programme, ongoing delivery of marketing and communications activity, ongoing stakeholder engagement and ongoing review/monitoring. It is expected that the full campaign plan would utilise a range of on and offline channels in campaign delivery that will reach and connect with both individuals and businesses and will launch the programme to the market with immediate measurable impact. Due to the volume of learners and the time period within which the programme needs to gather and maintain momentum, campaign activity will command attention and encourage action. In addition to direct targeting, there is a network of stakeholders and intermediaries that support referrals in to, and wider awareness of Accelerate, therefore an integrated tool-kit will need to be created, and communications as part of the campaign, to help develop a virtual salesforce approach. This project is part funded by the European Social Fund (ESF), Skills for Growth Project (Accelerate). Project Number: 03S19 PO3307.

Notice Details

CONTRACT NOTICE – NATIONAL

SERVICES

1 Authority Details

1.1

Authority Name and Address

University of Chester
N/A
Chester UK
N/A N/A
N/A

1.2

Address from which documentation may be obtained

As in 1.1

1.3

Completed documents must be returned to:

As in 1.1

2 Contract Details

2.1

Title

Delivery of Accelerate Marketing and Communication Services ESF Project Number: 03S19 PO3307

2.2

Description of the goods or services required

This tender is seeking to appoint a marketing agency that can provide full-service solutions including Strategic campaign development, delivery, implementation and monitoring; launch planning; website design and development; social media strategy and channel development; digital and traditional marketing; sales support assets and collateral design/development; copywriting; brand development; media relations and PR; media buying etc.

The appointed agency will create and deliver/implement a high-impact, innovative, fully integrated marketing and communications strategy and tactical plan. The programme runs for three years and the agency will be appointed to support with pre-launch development, launch of the programme, ongoing delivery of marketing and communications activity, ongoing stakeholder engagement and ongoing review/monitoring. It is expected that the full campaign plan would utilise a range of on and offline channels in campaign delivery that will reach and connect with both individuals and businesses and will launch the programme to the market with immediate measurable impact. Due to the volume of learners and the time period within which the programme needs to gather and maintain momentum, campaign activity will command attention and encourage action. In addition to direct targeting, there is a network of stakeholders and intermediaries that support referrals in to, and wider awareness of Accelerate, therefore an integrated tool-kit will need to be created, and communications as part of the campaign, to help develop a virtual salesforce approach.

This project is part funded by the European Social Fund (ESF), Skills for Growth Project (Accelerate). Project Number: 03S19 PO3307.

2.3

Notice Coding and Classification

2.4

Total quantity or scope of tender

3 Conditions for Participation

3.1

Minimum standards and qualification required

4 Administrative Information

4.1

Type of Procedure

The procedure type is unknown.

4.2

Reference number attributed to the notice by the contracting authority

2020-Jan-01

4.3

Time Limits

   30-01-2020  Time 12:00

4.5

Language or languages in which tenders or requests to participate can be drawn up

EN 

4.6

Tender Submission Postbox

5 Other Information

5.1

Additional Information

Please visit the following portal to view this notice:

https://in-tendhost.co.uk/universityofchester/aspx/ProjectManage/426

Date documents can be requested until: 30 Jan 2020

(MT Ref:319792)

5.2

Additional Documentation

5.3

Publication date of this notice

 10-01-2020

Current Notes