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Notice Summary

Title:
UK-Llandrindod Wells: Commission for Digital Marketing Campaign - Cambrian Way, Powys
Document Ref:
GB003M98730
Document Type:
Contract Notice - Open Procedure
Published By:
Powys County Council
Date Published:
08 January 2020
Deadline Date:
20 January 2020
Document Source:
Framework/DPS:
No
Alert Profile:
Labels:

Notice Abstract

Coordinated cross county delivery of a cohesive marketing programme to enhance economic prosperity along the breadth of the Cambrian Way (A470), from Llandudno to Cardiff – one of the national ‘Wales Way routes. Bringing together eight Local Authority partners to drive forward awareness of the Cambrian Way and the diversity of adventure, culture and heritage. Encouraging the domestic and international visitor to immerse themselves in our incredible natural landscapes that provide nuggets of pleasure and discovery – from high adrenaline adventure and wonderfully wild explorations to cosy fireside moments and culinary delights. A wealth of experiences, stories and signature products, driving a digital marketing campaign backed up with targeted press and PR, direct consumer advertising and a travel show presence that provide opportunity for direct bookable experiences. Curated with inspiring imagery and videos from new Cambrian Way content development, creating immersive visitor experiences/unique memories in special places and new stories for the 21st century, linking communities across themes: folklore, adventures, self-discovery etc. Drawing in visitors from the border counties and highlighting Cambrian Way cut through routes to the Coastal Way. Using the stories of historical travellers to add layers of depth to contemporary product. Creating both place based and thematic discoveries, through the production of a Cambrian Way brochure, itineraries and interactive digital maps. NOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at https://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=98730. The buyer has indicated that it will accept electronic responses to this notice via the Postbox facility. A user guide is available at https://www.sell2wales.gov.wales/sitehelp/help_guides.aspx. Suppliers are advised to allow adequate time for uploading documents and to dispatch the electronic response well in advance of the closing time to avoid any last minute problems.

Notice Details

CONTRACT NOTICE – NATIONAL

SERVICES

1 Authority Details

1.1

Authority Name and Address

Powys County Council
County Hall,
Llandrindod Wells LD1 5LG UK
Grant Thomas +44 01597826294
grant.thomas@powys.gov.uk
http://www.sell2wales.gov.waleshttp://www.sell2wales.gov.wales

1.2

Address from which documentation may be obtained

Powys County Council
County Hall,
Llandrindod Wells LD1 5LG UK
Grant Thomas +44 01597826000
grant.thomas@powys.gov.uk

1.3

Completed documents must be returned to:

Powys County Council
Commercial Services, County Hall,
Llandrindod Wells LD1 5LG UK
Grant Thomas +44 01597826294
grant.thomas@powys.gov.uk

2 Contract Details

2.1

Title

Commission for Digital Marketing Campaign - Cambrian Way, Powys

2.2

Description of the goods or services required

Coordinated cross county delivery of a cohesive marketing programme to enhance economic prosperity along the breadth of the Cambrian Way (A470), from Llandudno to Cardiff – one of the national ‘Wales Way routes.

Bringing together eight Local Authority partners to drive forward awareness of the Cambrian Way and the diversity of adventure, culture and heritage. Encouraging the domestic and international visitor to immerse themselves in our incredible natural landscapes that provide nuggets of pleasure and discovery – from high adrenaline adventure and wonderfully wild explorations to cosy fireside moments and culinary delights.

A wealth of experiences, stories and signature products, driving a digital marketing campaign backed up with targeted press and PR, direct consumer advertising and a travel show presence that provide opportunity for direct bookable experiences. Curated with inspiring imagery and videos from new Cambrian Way content development, creating immersive visitor experiences/unique memories in special places and new stories for the 21st century, linking communities across themes: folklore, adventures, self-discovery etc.

Drawing in visitors from the border counties and highlighting Cambrian Way cut through routes to the Coastal Way. Using the stories of historical travellers to add layers of depth to contemporary product.

Creating both place based and thematic discoveries, through the production of a Cambrian Way brochure, itineraries and interactive digital maps.

NOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at https://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=98730.

The buyer has indicated that it will accept electronic responses to this notice via the Postbox facility. A user guide is available at https://www.sell2wales.gov.wales/sitehelp/help_guides.aspx.

Suppliers are advised to allow adequate time for uploading documents and to dispatch the electronic response well in advance of the closing time to avoid any last minute problems.

2.3

Notice Coding and Classification

73000000 Research and development services and related consultancy services
73200000 Research and development consultancy services
73300000 Design and execution of research and development
92000000 Recreational, cultural and sporting services
92100000 Motion picture and video services
92110000 Motion picture and video tape production and related services
92120000 Motion-picture or video-tape distribution services
92130000 Motion picture projection services
92140000 Video-tape projection services
1000 WALES
1010 West Wales and The Valleys
1011 Isle of Anglesey
1012 Gwynedd
1013 Conwy and Denbighshire
1014 South West Wales (Carmarthenshire, Pembrokeshire, Ceredigion)
1015 Central Valleys (Merthyr Tydfil, Rhondda Cynon Taf)
1016 Gwent Valleys (Torfaen, Blaenau Gwent, Caerphilly)
1017 Bridgend and Neath Port Talbot
1018 Swansea
1020 East Wales
1021 Monmouthshire and Newport
1022 Cardiff and Vale of Glamorgan
1023 Flintshire and Wrexham
1024 Powys

2.4

Total quantity or scope of tender

3 Conditions for Participation

3.1

Minimum standards and qualification required

4 Administrative Information

4.1

Type of Procedure

Single stage - Any candidate may submit a tender.

4.2

Reference number attributed to the notice by the contracting authority

N/a

4.3

Time Limits

Time-limit for receipt of completed tenders     20-01-2020  Time  17:00Estimated award date 23-01-2020

4.5

Language or languages in which tenders or requests to participate can be drawn up

EN  CY 

4.6

Tender Submission Postbox

The buyer has indicated that it will accept electronic responses to this notice via the Postbox facility. A user guide is available at https://www.sell2wales.gov.wales/sitehelp/help_guides.aspx

5 Other Information

5.1

Additional Information

(WA Ref:98730)

Relates to the following project/programme financed by EU Community Funds: This project has received funding via the Regional Tourism Engagement Fund (RTEF) and supported through the Welsh Government Rural Communities - Rural Development Programme 2014-2020, which is funded by the European Agricultural Fund for Rural Development (EAFRD) and the Welsh Government; the Fund to improve the visitor experience and create stronger destinations by working together.

The buyer considers that this contract is suitable for consortia bidding.

5.2

Additional Documentation

Commission for Digital Marketing (retender) - Data Processing Agreement - reference- Appendix 3
Commission for Digital Marketing - Standard Services contract (GDPR) reference (retender) - Appendix 2
Commission for Digital Marketing (retender)- The Wales Way Brand Guidelines - Appendix 1
Commission for Digital Marketing Campaign (retender) - Contract Brief

5.3

Publication date of this notice

 08-01-2020

Current Notes