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Notice Summary

Title:
UK-Matlock: CETE080 Social Media, PR and Marketing Plan
Document Ref:
GB003ZM314336
Document Type:
Contract Notice - Other
Published By:
Derbyshire County Council
Date Published:
11 November 2019
Deadline Date:
21 November 2019
Document Source:
Framework/DPS:
No
Alert Profile:
Labels:

Notice Abstract

CETE080 Social Media, PR and Marketing Plan This tender opportunity will: • build on the evidence base already established in the destination plan and through the VEC, and analyse current social media, PR and marketing activity • refine the proposition the ‘countryside on your doorstep to explore on a bike’ to create a strong brand for the programme area • produce a consultative social media, PR and marketing plan by engaging with partners and stakeholders to create: ­ a mission statement which includes a shared vision for the VEC to work towards ­appropriate methodologies to reach our target markets within 90 mins of the programme area ­a toolkit of promotional phrases and images that partners and stakeholders can use to promote the areas wider tourism offer and the skills to create and curate new and engaging content key metrics which can be used to measure success ­an appropriate management toolkit to track, analyse and optimise performance ­an action plan outlining how social media, PR and marketing activity can be maximised over the development of the VSCR, and specifically who will organise, implement and oversee the Social media, PR and marketing plan. Keywords PR, Marketing, Social Media

Notice Details

CONTRACT NOTICE – NATIONAL

SERVICES

1 Authority Details

1.1

Authority Name and Address

Derbyshire County Council
N/A
Matlock UK
Stuart Etchells N/A
stuart.etchells@derbyshire.gov.uk N/A

1.2

Address from which documentation may be obtained

As in 1.1

1.3

Completed documents must be returned to:

As in 1.1

2 Contract Details

2.1

Title

CETE080 Social Media, PR and Marketing Plan

2.2

Description of the goods or services required

CETE080 Social Media, PR and Marketing Plan

This tender opportunity will: • build on the evidence base already established in the destination plan and through the VEC, and analyse current social media, PR and marketing activity • refine the proposition the ‘countryside on your doorstep to explore on a bike’ to create a strong brand for the programme area • produce a consultative social media, PR and marketing plan by engaging with partners and stakeholders to create: ­ a mission statement which includes a shared vision for the VEC to work towards ­appropriate methodologies to reach our target markets within 90 mins of the programme area ­a toolkit of promotional phrases and images that partners and stakeholders can use to promote the areas wider tourism offer and the skills to create and curate new and engaging content key metrics which can be used to measure success ­an appropriate management toolkit to track, analyse and optimise performance ­an action plan outlining how social media, PR and marketing activity can be maximised over the development of the VSCR, and specifically who will organise, implement and oversee the Social media, PR and marketing plan.

Keywords

PR, Marketing, Social Media

2.3

Notice Coding and Classification

2.4

Total quantity or scope of tender

Estimated contract dates

Start date 20/02/2020

End date 30/06/2020

Region(s) of supply

Derbyshire and Nottinghamshire

3 Conditions for Participation

3.1

Minimum standards and qualification required

4 Administrative Information

4.1

Type of Procedure

The procedure type is unknown.

4.2

Reference number attributed to the notice by the contracting authority

DN446249

4.3

Time Limits

   21-11-2019  Time 17:00

4.5

Language or languages in which tenders or requests to participate can be drawn up

EN 

4.6

Tender Submission Postbox

5 Other Information

5.1

Additional Information

Please visit the following portal to view this notice:

https://procontract.due-north.com/Advert?advertId=da559f75-0f02-ea11-80fb-005056b64545

Expression of interest deadline : 21/11/2019 at 17:00 hrs

(MT Ref:314336)

5.2

Additional Documentation

5.3

Publication date of this notice

 11-11-2019

Current Notes