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Notice Summary

Title:
UK-Carmarthen: Project Management Services and Digital Content Production for the S4C #Iaith2020 Campaign
Document Ref:
GB003M96936
Document Type:
Contract Notice - Open Procedure
Published By:
S4C
Date Published:
05 November 2019
Deadline Date:
09 December 2019
Document Source:
Framework/DPS:
No
Alert Profile:
Labels:

Notice Abstract

S4C is the only Welsh television channel in the world and one of the UK's five public service television broadcasters. It is an independent broadcasting authority established under the Broadcasting Act 1981 and is regulated by the Communications Act 2003 and the Broadcasting Act 1990. S4C provides a broad range of high quality and diverse programming. The channel broadcasts over 115 hours of Welsh language programmes each week. S4C’s programmes are available to watch on live on the S4C website via broadband and the on demand catch up service on the s4c.cymru website, through the BBC iPlayer and on YouView, smart TV, Sky, Freeview and many other platforms. S4C is uniquely funded through a mixture of grant in aid, advertising and commercial revenue, and in addition ten hours a week of Welsh Language programming funded by the licence fee is provided to S4C by the BBC. The successful Tenderer will be required to develop and implement an integrated multi-media marketing strategy for the #Iaith2020 campaign. The key requirements of the contract are: A) Campaign Project Management The successful Tenderer will be required to: • Develop and implement a brand and identity for the Campaign; • Develop and implement a media strategy (including a social media strategy) for the dissemination of digital content and other Campaign materials, which may involve new and/or existing media channels and platforms; and • Develop and implement a press and PR plan for the Campaign, which may include press releases, print materials, events etc. B) Digital Content Strategy The successful Tenderer will be required to develop and implement a ‘creative content strategy’ for the Campaign. The successful Tenderer will be required to: • Produce and deliver creative digital content to underpin the core messages of the Campaign as set out above. S4C expects the digital content to support and supplement the on-screen and digital programmes commissioned by S4C. S4C has set out a suggested theme for some of the digital content below – however we are open to other suggestions and are interested in hearing Tenderers’ views on this theme: ‘Welsh language buddies’ – a suggested theme for the digital content strategy is to encourage Welsh speakers to team up with non-Welsh speakers to support them in learning Welsh. Activities could include: • Featuring interesting case studies of learners to motivate and encourage others; • User generated content from the ‘buddies’; and • A competition for the ‘buddies’; • Make use of different social media engagement tools such as polls, like our page, and other native tools (to be discussed with S4C); • Target the Target Audience (as set out above) and encourage them to get involved in the Campaign conversation; and • Identify and work with relevant ‘influencers’ for the Target Audience to communicate the Campaign messages. C) Partnerships Strategy The successful Tenderer will be required to support S4C to develop and implement a strategy to engage partners and stakeholders with the Campaign to maximise reach. The successful Tenderer will be required to work with S4C to develop a ‘Comms Toolkit’ approach to packaging Campaign materials, including printed and electronic resources, to a number of support networks (outlined above) including important stakeholders and partners. The Toolkit should be accompanied by guidance on how partners and stakeholders can support the Campaign, ensuring consistency in the use of the Campaign branding and the tone/direction of Campaign messages. NOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at https://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=96936.

Notice Details

CONTRACT NOTICE – NATIONAL

SERVICES

1 Authority Details

1.1

Authority Name and Address

S4C
Digital Strategy and Analysis, Canolfan S4C yr Egin, Heol y Coleg,
Caerfyrddin SA31 3EQ UK
Ruth Meadows +44 3305880402
tender.communications@s4c.cymru
s4c.cymru

1.2

Address from which documentation may be obtained

As in 1.1

1.3

Completed documents must be returned to:

As in 1.1

2 Contract Details

2.1

Title

Project Management Services and Digital Content Production for the S4C #Iaith2020 Campaign

2.2

Description of the goods or services required

S4C is the only Welsh television channel in the world and one of the UK's five public service television broadcasters. It is an independent broadcasting authority established under the Broadcasting Act 1981 and is regulated by the Communications Act 2003 and the Broadcasting Act 1990.

S4C provides a broad range of high quality and diverse programming. The channel broadcasts over 115 hours of Welsh language programmes each week. S4C’s programmes are available to watch on live on the S4C website via broadband and the on demand catch up service on the s4c.cymru website, through the BBC iPlayer and on YouView, smart TV, Sky, Freeview and many other platforms.

S4C is uniquely funded through a mixture of grant in aid, advertising and commercial revenue, and in addition ten hours a week of Welsh Language programming funded by the licence fee is provided to S4C by the BBC.

The successful Tenderer will be required to develop and implement an integrated multi-media marketing strategy for the #Iaith2020 campaign. The key requirements of the contract are:

A) Campaign Project Management

The successful Tenderer will be required to:

• Develop and implement a brand and identity for the Campaign;

• Develop and implement a media strategy (including a social media strategy) for the dissemination of digital content and other Campaign materials, which may involve new and/or existing media channels and platforms; and

• Develop and implement a press and PR plan for the Campaign, which may include press releases, print materials, events etc.

B) Digital Content Strategy

The successful Tenderer will be required to develop and implement a ‘creative content strategy’ for the Campaign. The successful Tenderer will be required to:

• Produce and deliver creative digital content to underpin the core messages of the Campaign as set out above. S4C expects the digital content to support and supplement the on-screen and digital programmes commissioned by S4C. S4C has set out a suggested theme for some of the digital content below – however we are open to other suggestions and are interested in hearing Tenderers’ views on this theme:

‘Welsh language buddies’ – a suggested theme for the digital content strategy is to encourage Welsh speakers to team up with non-Welsh speakers to support them in learning Welsh. Activities could include:

• Featuring interesting case studies of learners to motivate and encourage others;

• User generated content from the ‘buddies’; and

• A competition for the ‘buddies’;

• Make use of different social media engagement tools such as polls, like our page, and other native tools (to be discussed with S4C);

• Target the Target Audience (as set out above) and encourage them to get involved in the Campaign conversation; and

• Identify and work with relevant ‘influencers’ for the Target Audience to communicate the Campaign messages.

C) Partnerships Strategy

The successful Tenderer will be required to support S4C to develop and implement a strategy to engage partners and stakeholders with the Campaign to maximise reach.

The successful Tenderer will be required to work with S4C to develop a ‘Comms Toolkit’ approach to packaging Campaign materials, including printed and electronic resources, to a number of support networks (outlined above) including important stakeholders and partners. The Toolkit should be accompanied by guidance on how partners and stakeholders can support the Campaign, ensuring consistency in the use of the Campaign branding and the tone/direction of Campaign messages.

NOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at https://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=96936.

2.3

Notice Coding and Classification

72224000 Project management consultancy services
79340000 Advertising and marketing services
79341400 Advertising campaign services
79342000 Marketing services
79413000 Marketing management consultancy services
100 UK - All
1000 WALES
1010 West Wales and The Valleys
1011 Isle of Anglesey
1012 Gwynedd
1013 Conwy and Denbighshire
1014 South West Wales (Carmarthenshire, Pembrokeshire, Ceredigion)
1015 Central Valleys (Merthyr Tydfil, Rhondda Cynon Taf)
1016 Gwent Valleys (Torfaen, Blaenau Gwent, Caerphilly)
1017 Bridgend and Neath Port Talbot
1018 Swansea
1020 East Wales
1021 Monmouthshire and Newport
1022 Cardiff and Vale of Glamorgan
1023 Flintshire and Wrexham
1024 Powys

2.4

Total quantity or scope of tender

The contract will be for a period of 12 months with an option to extend for a further 6 months.

3 Conditions for Participation

3.1

Minimum standards and qualification required

Tenders are invited from economic operators which are able to demonstrate experience of successfully providing project management services and digital content production.

4 Administrative Information

4.1

Type of Procedure

Single stage - Any candidate may submit a tender.

4.2

Reference number attributed to the notice by the contracting authority

N/a

4.3

Time Limits

Time-limit for receipt of completed tenders     09-12-2019  Time  12:00Estimated award date 02-01-2020

4.5

Language or languages in which tenders or requests to participate can be drawn up

EN 

Welsh

4.6

Tender Submission Postbox

5 Other Information

5.1

Additional Information

S4C shall not be bound to accept any tender and reserves the right: a) to withdraw from and/or abandon and/or defer this procurement at any time; and/or b) not to award any contract as a result of this procurement.

For further information concerning S4C's requirements and this tender process please refer to the Invitation to Tender a copy of which can be obtained via the S4C website (http://www.S4C.co.uk) by clicking on "tenders" and following the link.

Economic operators wishing to participate in this tender must obtain and complete the Invitation to Tender. Applications not submitted in accordance with the Invitation to Tender will not be considered.

S4C reserves the right not to proceed with the award of this contract at any stage of the tendering process and not to accept any tenders submitted.

Freedom of Information

S4C is subject to the provisions of the Freedom of Information Act 2000 (“FOI Act”). Information supplied by any economic operator to S4C may be disclosable by S4C under the provisions of the FOI Act. If any economic operator considers that any information supplied by it to S4C pursuant to this contract notice is commercially sensitive or confidential in nature, this should be highlighted explicitly and the reasons for sensitivity set out in full in the expression of interest. This will enable S4C to take account of such sensitivity or confidentiality in deciding whether to release the information in response to freedom of information requests. However, economic operators accept that S4C may disclose such information in response to any request under the FOI Act if S4C determines that it is appropriate to do so.

Data Protection

By submitting a tender response, Tenderers confirm that they have informed all individuals identified in the tender submission that they will share their personal data in this way. Tenderers acknowledge that S4C will process all personal data provided as part of the tender response in accordance with applicable data protection legislation (including the General Data Protection Regulation 2016 and the Data Protection Act 2018). The S4C Privacy Notice is available on http://www.s4c.cymru and Tenderers hereby confirm that they will notify all individuals whose personal data is provided to S4C. S4C will process any personal data provided in tender responses on the basis that it is in the Tenderer’s and S4C’s legitimate interests to process all personal data provided as part of the tender response for the purpose of evaluating the tender response.

(WA Ref:94062)

The buyer considers that this contract is suitable for consortia bidding.

(WA Ref:96936)

The buyer considers that this contract is suitable for consortia bidding.

5.2

Additional Documentation

Gwahoddiad i Dendro_Ymgyrch Iaith2020
Atodiad 3_Ffurflen Wybodaeth Sylfaenol
Atodiad 1_Cytundeb Drafft_Rheoli Prosiect Ymgyrch Iaith
Invitation to Tender for S4C Iaith2020 Campaign Services
APPENDIX 3_Basic Information Form
Appendix 1_Draft Contract_Iaith Campaign Project Management

5.3

Publication date of this notice

 05-11-2019

Current Notes