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Notice Summary

Title:
IE-Ireland: Services for the National Advertising and Integrated Media Campaign Strategy
Document Ref:
GB003ZM310511
Document Type:
Contract Notice - Other
Published By:
Carlow Arts Festival
Date Published:
02 October 2019
Deadline Date:
21 October 2019
Document Source:
Framework/DPS:
No
Alert Profile:
Labels:

Notice Abstract

CAF 2020 -The planning and delivery and purchase of services for the National Advertising and Integrated Media Campaign Strategy. The planning and delivery and purchase of services for the National Advertising and Integrated Media Campaign Strategy. Delivery on this strategy should incorporate the principles of Integrated Marketing Communication (IMC) to achieve the following objectives: • To achieve best prices, placement and purchase of national advertising in traditional media (print/radio/TV) suitable for a festival of the size and scope of Carlow Arts Festival • To achieve best prices and purchase of associated design and print services • To achieve best prices for purchase of national and international advertising in online media (Google ad words, social media etc.) • To purchase national public relations services, in line with the multiplier effect of PR towards achieving national advertising • To secure a national media partner for Carlow Arts Festival towards achieving national advertising • To measure outcomes of all national advertising/integrated media purchased/achieved, and make recommendations for future strategies

Notice Details

CONTRACT NOTICE – NATIONAL

SERVICES

1 Authority Details

1.1

Authority Name and Address

Carlow Arts Festival
Co. Carlow
Ireland IE
Lisa Williamson N/A
N/A

1.2

Address from which documentation may be obtained

As in 1.1

1.3

Completed documents must be returned to:

As in 1.1

2 Contract Details

2.1

Title

Services for the National Advertising and Integrated Media Campaign Strategy

2.2

Description of the goods or services required

CAF 2020 -The planning and delivery and purchase of services for the National Advertising and Integrated Media Campaign Strategy.

The planning and delivery and purchase of services for the National Advertising and Integrated Media Campaign Strategy. Delivery on this strategy should incorporate the principles of Integrated Marketing Communication (IMC) to achieve the following objectives:

• To achieve best prices, placement and purchase of national advertising in traditional media (print/radio/TV) suitable for a festival of the size and scope of Carlow Arts Festival

• To achieve best prices and purchase of associated design and print services

• To achieve best prices for purchase of national and international advertising in online media (Google ad words, social media etc.)

• To purchase national public relations services, in line with the multiplier effect of PR towards achieving national advertising

• To secure a national media partner for Carlow Arts Festival towards achieving national advertising

• To measure outcomes of all national advertising/integrated media purchased/achieved, and make recommendations for future strategies

2.3

Notice Coding and Classification

2.4

Total quantity or scope of tender

3 Conditions for Participation

3.1

Minimum standards and qualification required

4 Administrative Information

4.1

Type of Procedure

The procedure type is unknown.

4.2

Reference number attributed to the notice by the contracting authority

CAF 2020

4.3

Time Limits

   21-10-2019  Time 17:00

4.5

Language or languages in which tenders or requests to participate can be drawn up

EN 

4.6

Tender Submission Postbox

5 Other Information

5.1

Additional Information

Please visit the following portal to view this notice:

https://irl.eu-supply.com/ctm/Supplier/PublicPurchase/154695/0/0?returnUrl=ctm/Supplier/PublicTenders&b=ETENDERS_SIMPLE

Response deadline (Irish time): 21/10/2019 at 17:00:00hrs

(MT Ref:310511)

5.2

Additional Documentation

5.3

Publication date of this notice

 02-10-2019

Current Notes