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Notice Summary

Title:
United Kingdom-Birmingham: B2022 Marketing and Creative Services Framework
Document Ref:
457484-2019
Document Type:
Contract Notice - Open Procedure
Published By:
The Birmingham Organising Committee for the 2022 Commonwealth Games Ltd
Date Published:
30 September 2019
Deadline Date:
28 October 2019
Document Source:
Framework/DPS:
Yes
Alert Profile:
Labels:

Notice Abstract

The OC is seeking to establish a new framework agreement for marketing and creative services. There are multiple lots, each for a specific work category:— Lot 1: Design Services,— Lot 2: Creative Services,— Lot 3: PR,— Lot 4: Events,— Lot 5: Mascot Design,— Lot 6: Consumer Insights and Research,— Lot 7: Customer Relationship Management.

Notice Details

Contract notice

Directive 2014/24/EU - Public Sector Directive

Directive 2014/24/EU

Section I: Contracting Change entity

I.1) Name and addresses

The Birmingham Organising Committee for the 2022 Commonwealth Games Ltd

One BrindleyPlace

Birmingham

B1 2JB

UK

Contact person: Procurement Team

Telephone: +44 1213032022

E-mail: procurement@birmingham2022.com

NUTS: UKG31

Internet address(es)

Main address: https://www.delta-esourcing.com/

Address of the buyer profile: https://www.delta-esourcing.com/

I.3) Communication

The procurement documents are available for unrestricted and full direct access, free of charge at:

https://www.delta-esourcing.com/respond/QHYEU694W7


Additional information can be obtained from the abovementioned address


Tenders or requests to participate must be sent electronically to:

http://www.delta-esourcing.com


Tenders or requests to participate must be sent to the abovementioned address


I.4) Type of the contracting authority

Body governed by public law

I.5) Main activity

Recreation, culture and religion

Section II: Object

II.1) Scope of the procurement

II.1.1) Title

B2022 Marketing and Creative Services Framework

Reference number: PRO.CMM.009

II.1.2) Main CPV code

79340000

 

II.1.3) Type of contract

Services

II.1.4) Short description

The OC is seeking to establish a new framework agreement for marketing and creative services. There are multiple lots, each for a specific work category:

— Lot 1: Design Services,

— Lot 2: Creative Services,

— Lot 3: PR,

— Lot 4: Events,

— Lot 5: Mascot Design,

— Lot 6: Consumer Insights and Research,

— Lot 7: Customer Relationship Management.

II.1.5) Estimated total value

Value excluding VAT: 3 050 000.00 GBP

II.1.6) Information about lots

This contract is divided into lots: Yes

Tenders may be submitted for all lots

The contracting authority reserves the right to award contracts combining the following lots or groups of lots:

If successful, a tenderer may be awarded to 1, or to multiple lots of the framework. Details are provided in the ITT document.

II.2) Description

Lot No: 1

II.2.1) Title

Design Services

II.2.2) Additional CPV code(s)

79822500

79415200

II.2.3) Place of performance

NUTS code:

UKG31

Main site or place of performance:

Birmingham.

II.2.4) Description of the procurement

Birmingham 2022 is seeking a supplier that can deliver a complete design service for Birmingham 2022 to cover the design and production of; the Queens Baton Relay logo and visual identity, Cultural Programme logo and visual identity, volunteer programme logo, education programme logo and games pictograms. In addition, design services will include, but are not limited to: the design and production of partnership collateral, document templates, publications, event collateral, posters and banner design and production, city dressing design, venue look, digital design, print production, translation, photography and videography.

Suppliers should have a good local knowledge of the challenges and opportunities presented by the Games to the West Midlands region and have the capacity to deliver services for an event of this scale.

II.2.5) Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.7) Duration of the contract, framework agreement or dynamic purchasing system

Start: 10/01/2020

End: 31/12/2022

This contract is subject to renewal: No

II.2.9) Information about the limits on the number of candidates to be invited

II.2.10) Information about variants

Variants will be accepted: No

II.2.11) Information about options

Options: Yes

Description of options:

Option to extend the Framework for a further 12 months.

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

II.2.14) Additional information

Budgets are indicative only.

There are no guaranteed volumes of work under this framework.

Birmingham 2022 is seeking to appoint 1 supplier to this lot for the framework duration.

Lot No: 2

II.2.1) Title

Creative Services

II.2.2) Additional CPV code(s)

79341400

II.2.3) Place of performance

NUTS code:

UKG31

Main site or place of performance:

Birmingham.

II.2.4) Description of the procurement

Birmingham 2022 is seeking suppliers that can deliver a series of large scale strategic integrated marketing campaigns to help deliver its strategic Games time and legacy objectives. These will include but are not limited to: exploiting major milestones such as X years to go celebrations, games mascot launch, the recruitment of volunteers (12 500), the sale of budgeted tickets (1 000 000 +) and public participation in the Queens Baton Relay. It is anticipated that these campaigns will be of national and international interest and that they will encompass all aspects of paid, earned and owned media including but not limited to: television commercials, outdoor advertising, digital content, radio commercials, print design and production, translation and direct mail.

II.2.5) Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.7) Duration of the contract, framework agreement or dynamic purchasing system

Start: 10/01/2020

End: 31/12/2022

This contract is subject to renewal: No

II.2.9) Information about the limits on the number of candidates to be invited

II.2.10) Information about variants

Variants will be accepted: No

II.2.11) Information about options

Options: Yes

Description of options:

Option to extend the framework for 12 months.

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

II.2.14) Additional information

Budgets are indicative only.

There are no guaranteed volumes of work under this framework.

Birmingham 2022 is seeking to appoint 3 suppliers to this lot for the framework duration.

Lot No: 3

II.2.1) Title

Public Relations (PR)

II.2.2) Additional CPV code(s)

79416000

II.2.3) Place of performance

NUTS code:

UKG31

Main site or place of performance:

Birmingham.

II.2.4) Description of the procurement

Birmingham 2022 is seeking suppliers that can deliver local, regional, national and international public relations both proactively on a campaign basis and reactively throughout the period of the build-up to the Games.

Suppliers must be able to demonstrate capabilities in; media engagement strategy development, management of press office facilities, development of materials such as press releases, social content, photography and video, media event concept development and delivery, corporate communications, community engagement, influencer engagement, stakeholder mapping, crisis communications/management and talent management.

II.2.5) Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.7) Duration of the contract, framework agreement or dynamic purchasing system

Start: 10/01/2020

End: 31/12/2022

This contract is subject to renewal: No

II.2.9) Information about the limits on the number of candidates to be invited

II.2.10) Information about variants

Variants will be accepted: No

II.2.11) Information about options

Options: Yes

Description of options:

Option to extend the framework for 12 months.

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

II.2.14) Additional information

Budgets are indicative only.

There are no guaranteed volumes of work under this framework.

Birmingham 2022 is seeking to appoint three suppliers to this lot for the framework duration.

Lot No: 4

II.2.1) Title

Events Services

II.2.2) Additional CPV code(s)

79952100

92622000

92621000

79952000

II.2.3) Place of performance

NUTS code:

UKG31

Main site or place of performance:

Birmingham.

II.2.4) Description of the procurement

Birmingham 2022 is seeking suppliers that can deliver a series of small, medium and large-scale public and corporate events that support the objectives and key milestones of the Organising Committee in the build up to and during the games.

Suppliers must be able to demonstrate capabilities in; event concept development, event planning, event management, event health and safety, event staffing, risk management, stakeholder engagement, community engagement, and the production of all associated collateral and promotional materials required to deliver the events.

This contract does not include the official opening and closing ceremonies, live sites, the 2022 cultural programme or medal ceremonies.

II.2.5) Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.7) Duration of the contract, framework agreement or dynamic purchasing system

Start: 10/01/2020

End: 31/12/2022

This contract is subject to renewal: No

II.2.9) Information about the limits on the number of candidates to be invited

II.2.10) Information about variants

Variants will be accepted: No

II.2.11) Information about options

Options: Yes

Description of options:

Option to extend the framework for 12 months.

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

II.2.14) Additional information

Budgets are indicative only.

There are no guaranteed volumes of work under this framework.

Birmingham 2022 is seeking to appoint three suppliers to this lot for the framework duration.

Lot No: 5

II.2.1) Title

Mascot Design

II.2.2) Additional CPV code(s)

79930000

79415200

II.2.3) Place of performance

NUTS code:

UKG31

Main site or place of performance:

Birmingham.

II.2.4) Description of the procurement

Birmingham 2022 is seeking a supplier that can deliver the games mascot, including but not limited to; creative strategy development, project management, character development, 3D design and visualisation, costume production, character training and character staffing.

The supplier must be able to demonstrate a strategic creative approach to mascot design and production that will set the games apart from other major international events.

II.2.5) Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.7) Duration of the contract, framework agreement or dynamic purchasing system

Start: 10/01/2020

End: 31/12/2022

This contract is subject to renewal: No

II.2.9) Information about the limits on the number of candidates to be invited

II.2.10) Information about variants

Variants will be accepted: No

II.2.11) Information about options

Options: Yes

Description of options:

Option to extend the framework for 12 months.

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

II.2.14) Additional information

Budgets are indicative only.

There are no guaranteed volumes of work under this framework.

Birmingham 2022 is seeking to appoint 1 supplier to this lot for the framework duration.

Lot No: 6

II.2.1) Title

Consumer Insights and Research

II.2.2) Additional CPV code(s)

79310000

79300000

II.2.3) Place of performance

NUTS code:

UKG31

Main site or place of performance:

Birmingham.

II.2.4) Description of the procurement

Birmingham 2022 is seeking suppliers that can deliver a variety of consumer insights initiatives, including but not limited to: depth interviews, focus groups, behavioural analysis and modelling, target audience identification and analysis.

Suppliers should have a good local knowledge of the challenges and opportunities presented by the games to the West Midlands region and have the capacity to deliver services for an event of this scale.

II.2.5) Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.7) Duration of the contract, framework agreement or dynamic purchasing system

Start: 10/01/2020

End: 31/12/2022

This contract is subject to renewal: No

II.2.9) Information about the limits on the number of candidates to be invited

II.2.10) Information about variants

Variants will be accepted: No

II.2.11) Information about options

Options: Yes

Description of options:

Option to extend the framework for 12 months.

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

II.2.14) Additional information

Budgets are indicative only.

There are no guaranteed volumes of work under this framework.

Birmingham 2022 is seeking to appoint 1 supplier to this lot for the framework duration.

Lot No: 7

II.2.1) Title

Customer Relationship Management (CRM)

II.2.2) Additional CPV code(s)

48445000

79413000

II.2.3) Place of performance

NUTS code:

UKG31

Main site or place of performance:

Birmingham.

II.2.4) Description of the procurement

Birmingham 2022 is seeking a supplier that can deliver a complete customer relationship management solution that will include but is not limited to: CRM strategy consultancy and development, data warehousing, data management to include a single customer view, database analysis and segmentation, advice on acquisition and retention strategies, email development and distribution, text messaging and associated reporting and analysis.

II.2.5) Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.7) Duration of the contract, framework agreement or dynamic purchasing system

Start: 10/01/2020

End: 31/12/2022

This contract is subject to renewal: No

II.2.9) Information about the limits on the number of candidates to be invited

II.2.10) Information about variants

Variants will be accepted: No

II.2.11) Information about options

Options: Yes

Description of options:

Option to extend the framework for 12 months.

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

II.2.14) Additional information

Budgets are indicative only.

There are no guaranteed volumes of work under this framework.

Birmingham 2022 is seeking to appoint 1 supplier to this lot for the framework duration.

Section III: Legal, economic, financial and technical information

III.1) Conditions for participation

III.1.1) Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

List and brief description of conditions:

Selection criteria as stated in the procurement documents (see the invitation to tender document).

III.1.2) Economic and financial standing

Selection criteria as stated in the procurement documents

III.1.3) Technical and professional ability

Selection criteria as stated in the procurement documents

III.2) Conditions related to the contract

Section IV: Procedure

IV.1) Description

IV.1.1) Type of procedure

Open procedure

IV.1.3) Information about a framework agreement or a dynamic purchasing system

The procurement involves the establishment of a framework agreement with several operators.

IV.1.8) Information about Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: No

IV.2) Administrative information

IV.2.1) Previous publication concerning this procedure

Notice number in the OJ S:

2019/S 164-402741

IV.2.2) Time limit for receipt of tenders or requests to participate

Date: 28/10/2019

Local time: 12:00

IV.2.4) Languages in which tenders or requests to participate may be submitted

EN

IV.2.6) Minimum time frame during which the tenderer must maintain the tender

Tender must be valid until: 27/01/2020

IV.2.7) Conditions for opening of tenders

Date: 28/10/2019

Local time: 12:00

Section VI: Complementary information

VI.1) Information about recurrence

This is a recurrent procurement: No

VI.2) Information about electronic workflows

Electronic ordering will be used

Electronic invoicing will be accepted

Electronic payment will be used

VI.3) Additional information

The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement. Any budget provided in this notice is indicative only.

The OC is seeking tender proposals that fully address the stated technical requirements and offer a commercially competitive offer. This includes the opportunity to secure marketing rights and benefits through a sponsorship offer. Further information is provided in the ITT documentation.

For more information about this opportunity, please visit the Delta eSourcing portal at:

https://www.delta-esourcing.com/tenders/UK-UK-Birmingham:-Advertising-and-marketing-services./QHYEU694W7

To respond to this opportunity, please click here:

https://www.delta-esourcing.com/respond/QHYEU694W7

GO Reference: GO-2019925-PRO-15404392

VI.4) Procedures for review

VI.4.1) Review body

Royal Courts of Justice

London

WC1A 2LL

UK

Telephone: +44 2079476000

VI.4.2) Body responsible for mediation procedures

Royal Courts of Justice

London

WC1A 2LL

UK

Telephone: +44 2079476000

VI.4.3) Review procedure

Precise information on deadline(s) for review procedures:

OJEU procedures include a minimum 10 calendar days standstill period at the point information on the award of the contract is communicated to tenderers. This period allows unsuccessful tenderers to seek further debriefing from the contracting authority before the contract is entered into. If an appeal regarding the award of a contract has not been successfully resolved the Public Contracts Regulations 2015 provide for aggrieved parties who have been harmed or are at risk of harm by a breach of the rules to take action in the High Court (England, Wales and Northern Ireland). Any such action must be brought promptly.

VI.5) Date of dispatch of this notice

25/09/2019

Current Notes