Description of the goods or services required
Provision of an Organisation/Consultant to deliver a programme of PR workshops for the visitor economy within Derbyshire
Marketing Peak District & Derbyshire (MPDD) is the Destination Management Organisation (DMO) for the Peak District and Derbyshire area.
MPDD is looking for a suitably experienced organisation/consultant to deliver a programme of workshops on “PR” to visitor economy businesses with a specific focus on small businesses and enterprises between now and March 2022.
Background to the project
The “Delivering a World Class Visitor Economy within Derbyshire” ERDF funded project is a 3 year continuation of the successful “Growing and Developing the Visitor Economy within Derbyshire Project” and will continue to support businesses through the delivery of sector specific workshops, networking events and 1-2-1 advice. It will also deliver a small grants programme that will be widened out to all Derbyshire businesses.
The project’s success will be assessed on the successful completion of 12 hours of business support hours by eligible visitor economy and its supply chain SME’s. This project is a continuation of the Growing and Developing the Visitor Economy project; due to this SME’s who have previously achieved 12 hours support cannot be double counted, therefore the promotion of these events to new SME’s will be a key element in the success of this project.
MPDD is looking for a consultant who has relevant knowledge of PR, with an understanding of the needs of small businesses and the visitor economy sector. The appointed consultant should be able to advise on the basic principles of PR and how SME‘s within the visitor economy sector can create and implement their own PR strategy.
*The appointed organisation/consultant will be working on behalf of Marketing Peak District & Derbyshire at all times and will be required to use the branding templates provided. No promotional materials should be used by the successful applicant.
The appointed consultant will be required to design and facilitate a workshop that will be delivered to approximately 12 people in various venues across Derbyshire. (Venues and dates to be agreed with MPDD). The consultant should explore the basic principles of PR and look at developing a basic strategy for the SME. The workshop should be fun and engaging and provide the participants with “take away” tools to implement within their own business.
We will anticipate a minimum of 6 workshops with the possibility of up to 20 workshops (dependent upon their success) between now and March 2022.
• The consultant will be required to put together a proposal in line with the ERDF project ‘Delivering a World Class Visitor Economy within Derbyshire’ aims and objectives, and the participating SME’s need to fulfil the eligibility criteria. MPDD will advise on this
• Eligible SME’s need to completed 12 hours worth of business support throughout the project to be counted as an output, this could be in the form of workshops, focus groups and / or one to ones. The organisation/consultant will be required to play a part in the recruitment of these SME’s and signpost as required to events outside of this brief. MPDD will advise on this.
• The appointed organisation/consultant will be expected to keep the relevant records and paperwork in order to comply with the evidence requirements for this project. MPDD will advise on this and provide the necessary forms and templates.