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Notice Summary

UK-Port Talbot: Delivery of Neath Port Talbot Discovery Clusters Marketing Campaign
GB003M94702
Neath Port Talbot County Borough Council
12 September 2019
10 October 2019
Contract Notice - Open Procedure
No

Notice Abstract

NPTCBC Tourism Team recently secured funding via the Visit Wales Regional Tourism Engagement Fund (RTEF) to deliver the Discovery Clusters (working title) marketing campaign. RTEF is supported through the Welsh Government Rural Communities – Rural Development Programme 2014-2020, which is funded by the European Agricultural Fund for Rural Development (EAFRD), and Welsh Government. The aims and objectives of the Discovery Clusters campaign are as follows; Project Aims and Objectives:- The aim of the project is to raise the profile of Neath Port Talbot as a visitor destination by showcasing product which plays to our strengths and aligns with the Wales brand. The project objectives are: 1. To deliver a ‘perception changing’ marketing campaign to attract key visitor markets to Neath Port Talbot. 2. To mobilise tourism sector partners to work in partnership to deliver bookable product. 3. To deliver a more direct route to market for Neath Port Talbot tourism product which complies with the requirements of the Package Travel and Linked Travel Arrangements 2018. Project Delivery Mechanisms:- The purpose of the campaign is to work in partnership with tourism operators within Neath Port Talbot to raise the profile of the area as a visitor destination, challenge negative perceptions of the area and increase overnight stays. Neath Port Talbot County Borough Council will act as project managers, however, key to achieving the objectives of the project will be establishing a series of private and voluntary sector led product clusters to deliver a minimum of six visitor experiences within Neath Port Talbot. The Campaign:- The project programme includes the following elements for delivery as part of this commission; 1. Public relations campaign - including securing travel blogger/ press visits 2. Online/ digital/ social media campaign targeting key markets 3. Group/ corporate travel campaign targeting travel organisers such as tour operators. 4. Six promotional videos (one for each experience) 5. Photography for use in delivering the campaign 6. Campaign graphic design including design of digital/ paper based materials for use by product clusters 7. Copywriting/ translation The following project elements will be delivered through other commissions (not included within this brief); 8. Commissioning of a project manager and facilitation with stakeholders. 9. Product development for the six bookable products in partnership with industry clusters - to include non-accredited training. 10. Delivery of legal advice to product clusters relating to the Package Travel and Linked Travel Arrangements Regulations 2018 and the writing of a case study to inform wider tourism stakeholders of the approaches taken within the project. Campaign Delivery:- NPTCBC is seeking a suitably qualified and experienced marketing agency that can evidence capability in delivering Destination Marketing Campaigns to deliver an integrated marketing campaign which showcases the six core products and meets the aims and objectives of the project. As part of this commission the successful agency will be required to deliver project elements 1-7 as outlined above in partnership with the NPTCBC Tourism Team and, where appropriate, interact with the contractors appointed to deliver elements 8-10 to deliver the campaign. The successful agency will be required to comprise creative concepts for the campaign. The current working title is ‘Discovery Clusters’ but the successful company will be required to create a concept which aligns with the new Neath Port Talbot Place Brand. NOTE: The authority is using eTenderwales to carry out this procurement process. To obtain further information record your interest on Sell2Wales at https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=94702

Notice Details

CONTRACT NOTICE – NATIONAL

SERVICES

1 Authority Details

1.1

Authority Name and Address


Neath Port Talbot County Borough Council

Civic Centre,

Port Talbot

SA13 1PJ

UK

Wayne Thomas

+44 1639763929


http://www.npt.gov.uk
https://etenderwales.bravosolution.co.uk/home.html
https://etenderwales.bravosolution.co.uk/home.html

1.2

Address from which documentation may be obtained

As in 1.1

1.3

Completed documents must be returned to:

As in 1.1

2 Contract Details

2.1

Title

Delivery of Neath Port Talbot Discovery Clusters Marketing Campaign

2.2

Description of the goods or services required

NPTCBC Tourism Team recently secured funding via the Visit Wales Regional Tourism Engagement Fund (RTEF) to deliver the Discovery Clusters (working title) marketing campaign.

RTEF is supported through the Welsh Government Rural Communities – Rural Development Programme 2014-2020, which is funded by the European Agricultural Fund for Rural Development (EAFRD), and Welsh Government.

The aims and objectives of the Discovery Clusters campaign are as follows;

Project Aims and Objectives:-

The aim of the project is to raise the profile of Neath Port Talbot as a visitor destination by showcasing product which plays to our strengths and aligns with the Wales brand.

The project objectives are:

1. To deliver a ‘perception changing’ marketing campaign to attract key visitor markets to Neath Port Talbot.

2. To mobilise tourism sector partners to work in partnership to deliver bookable product.

3. To deliver a more direct route to market for Neath Port Talbot tourism product which complies with the requirements of the Package Travel and Linked Travel Arrangements 2018.

Project Delivery Mechanisms:-

The purpose of the campaign is to work in partnership with tourism operators within Neath Port Talbot to raise the profile of the area as a visitor destination, challenge negative perceptions of the area and increase overnight stays.

Neath Port Talbot County Borough Council will act as project managers, however, key to achieving the objectives of the project will be establishing a series of private and voluntary sector led product clusters to deliver a minimum of six visitor experiences within Neath Port Talbot.

The Campaign:-

The project programme includes the following elements for delivery as part of this commission;

1. Public relations campaign - including securing travel blogger/ press visits

2. Online/ digital/ social media campaign targeting key markets

3. Group/ corporate travel campaign targeting travel organisers such as tour operators.

4. Six promotional videos (one for each experience)

5. Photography for use in delivering the campaign

6. Campaign graphic design including design of digital/ paper based materials for use by product clusters

7. Copywriting/ translation

The following project elements will be delivered through other commissions (not included within this brief);

8. Commissioning of a project manager and facilitation with stakeholders.

9. Product development for the six bookable products in partnership with industry clusters - to include non-accredited training.

10. Delivery of legal advice to product clusters relating to the Package Travel and Linked Travel Arrangements Regulations 2018 and the writing of a case study to inform wider tourism stakeholders of the approaches taken within the project.

Campaign Delivery:-

NPTCBC is seeking a suitably qualified and experienced marketing agency that can evidence capability in delivering Destination Marketing Campaigns to deliver an integrated marketing campaign which showcases the six core products and meets the aims and objectives of the project.

As part of this commission the successful agency will be required to deliver project elements 1-7 as outlined above in partnership with the NPTCBC Tourism Team and, where appropriate, interact with the contractors appointed to deliver elements 8-10 to deliver the campaign.

The successful agency will be required to comprise creative concepts for the campaign. The current working title is ‘Discovery Clusters’ but the successful company will be required to create a concept which aligns with the new Neath Port Talbot Place Brand.

NOTE: The authority is using eTenderwales to carry out this procurement process. To obtain further information record your interest on Sell2Wales at https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=94702

2.3

Notice Coding and Classification

79340000 Advertising and marketing services
79342000 Marketing services
79342200 Promotional services
79416000 Public relations services
79961100 Advertising photography services
1017 Bridgend and Neath Port Talbot

2.4

Total quantity or scope of tender

It is envisaged that the timeline for this commission will be:-

* Contract Commencement - week commencing 11 Nov 2019

* Contract end - 31 December 2020

Factoring in a period of campaign planning we would expect the campaign to commence by at least January 2020.

There is no use of lots for this requirement.

3 Conditions for Participation

3.1

Minimum standards and qualification required

4 Administrative Information

4.1

Type of Procedure

Single stage - Any candidate may submit a tender.

4.2

Reference number attributed to the notice by the contracting authority

NPT-1515

4.3

Time Limits

Time-limit for receipt of completed tenders
    10-10-2019  Time  14:30

Estimated award date
 08-11-2019

4.5

Language or languages in which tenders or requests to participate can be drawn up

EN 

4.6

Tender Submission Postbox

5 Other Information

5.1

Additional Information

Suppliers’ Instructions ‘How to Express Interest in this ITT’:

1. Register your company on the etenderwales portal (this is required only once. However if your details have changed since you registered you will need to up-date them).

- Browse to the eSourcing Portal: www.etenderwales.bravosolution.co.uk

- Click the ‘Suppliers register here’ link.

- Complete the ‘Organisation Details’ and ‘User Details’ sections.

- Note the username you choose and click ‘save’ when complete.

- You will shortly receive and email with your unique password (please keep this secure).

- Agree to the terms and conditions and click ‘continue’.

2. Express an interest in the ITT.

- Login to the portal with the username / password.

- Click the ‘ITT Open to all Suppliers’ link.

- Alternatively, search for the relevant ITT (itt_75499).

- Click on the relevant ITT to access the content.

- Click the ‘Express Interest’ button on the right-hand side of the screen.

- This will move the ITT into your ‘My ITT pages’. (This is a secure area reserved for your projects only.)

- Click on the ITT code, you can now access any attachments by selecting ‘Buyer Attachments’.

3. Responding to the ITT.

- You can now choose to ‘Respond’ or ‘Decline to Respond’ (please give a reason if declining).

- Note the ‘Closing Date’, and then follow the onscreen instructions to complete the ITT.

- There is help available Monday – Friday (8am – 6pm) on: help@bravosolution.co.uk or by telephone on 0800 368 485.

(WA Ref:94702)

Relates to the following project/programme financed by EU Community Funds: NPTCBC Tourism Team recently secured funding via the Visit Wales Regional Tourism Engagement Fund (RTEF) to deliver the Discovery Clusters (working title) marketing campaign. RTEF is supported through the Welsh Government Rural Communities – Rural Development Programme 2014-2020, which is funded by the European Agricultural Fund for Rural Development (EAFRD), and Welsh Government.

RTEF is supported through the Welsh Government Rural Communities – Rural Development Programme 2014-2020, which is funded by the European Agricultural Fund for Rural Development (EAFRD), and Welsh Government.

5.2

Additional Documentation

5.3

Publication date of this notice

 12-09-2019