II.2.2) Additional CPV code(s)
II.2.3) Place of performance
Main site or place of performance:
CSGNT's office / consultant's office
II.2.4) Description of the procurement
PLEASE DOWNLOAD THE TENDER DOCUMENTS FOR FULL DETAILS. SYNOPSIS BELOW. PLEASE NOTE THIS IS A DUAL STAGE TENDER PROCEDURE.
The Central Scotland Green Network Trust seeks a consultant to develop and implement a revenue-generation business plan for the John Muir Way (JMW), to include the following elements, to be researched and delivered over a period no longer than 11 months starting in October 2019.
This work will take a strategic approach to JMW brand and revenue development and will include research, recommendations and delivery of at least the following:
A. Market research of other Long Distance Routes and the income generating activities of those routes, and with consumers and businesses, to inform the work below. Research to be captured in a report and shared with CSGNT.
B. Development of a brand licencing / merchandise strategy and proposed JMW merchandise range – to include brand development work (values and visuals), design visuals, brand manual, recommended trademark categories, brand licencing royalty scale, licence agreement templates, and appropriate approach towards pre-existing unlicensed JMW branded or related goods.
C. Trademark registration of JMW brand in recommended classes as per B above. To include managing TM registration and cost of trademark fees.
D. Recruitment via tender of a third party to produce a JMW merchandise range and fulfil orders under licence agreement with appropriate royalties. Securing of retail outlets. Working with CSGNT staff to embed the management of sales/revenue. Negotiating appropriate agreements with producers of pre-existing JMW branded goods. (Or delivery of other recommended approach to JMW merchandise.)
E. Research and identify an appropriate model and charging structure for business listings on JMW website, and work with CSGNT project staff to target appropriate businesses.
F. Work with CSGNT staff and web agency to identify the operational requirements and running costs of the paid-for listings function on the website, and to embed within CSGNT operations.
G. Development of a sponsorship strategy, and action to secure initial sponsor/s in 2020.
H. Explore how best to maximise opportunity for the JMW (specifically around revenue-generation) by linking up with surrounding attractions and activities close to the route.
I. Consideration and recommendations on other fundraising and revenue generation activity, in the context of the JMW specific market.
J. Financial projections, both income and expenditure for at least 5 years, for all elements above.
K. An analysis of likely ongoing costs including any licenses and maintenance etc.
L. A comprehensive risk assessment and mitigation strategies.
M. Templates and training for ongoing implementation by CSGNT (e.g. brand licencing/royalty agreement and sponsorship pitch).
The budget available for this contract is 35,000 GBP exclusive of VAT. Please see the Tender Brief for details of supporting budget allocations in addition to the contract budget.
The deadline for Pre-Qualification Questionnaire submission is 10:00 on Friday 30th August 2019.
For those invited to submit full tenders, the deadline for Tender submission will be 10:00 on Tuesday 24th September 2019.
PQQs and Tenders must be submitted electronically via the Public Contracts Scotland website Electronic Post Box.
Any questions on the PQQ and Tender Brief should be submitted by 12:00 on Monday 26th August 2019 via the PCS website.
Please download the Tender Brief, Supporting Information and Pre-Qualification Questionnaire for full details and to participate.
II.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6) Estimated value
Value excluding VAT: 35 000.00 GBP
II.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months: 11
This contract is subject to renewal: Yes
Description of renewals:
Renewal is not planned, but the buyer retains the option to extend the contract to reflect operational requirements or opportunities.
II.2.9) Information about the limits on the number of candidates to be invited
Envisaged minimum number: 5
Objective criteria for choosing the limited number of candidates:
Pre-Qualification Questionnaires will be assessed by CSGNT and a shortlist selected of those which demonstrate the strongest relevant experience and resources to deliver the contract.
II.2.10) Information about variants
Variants will be accepted:
II.2.11) Information about options
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
Identification of the project:
Scottish Government LEADER Programme 2014-2020
II.2.14) Additional information
This Contract Notice replaces the previously published Notice AUG362328 which was a single stage procedure for the same scope of work. That notice has been cancelled and re-issued here as a dual stage procedure due to high interest noted. There are no changes to the Statement of Requirements within the Tender Brief.