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Notice Summary

UK-Bridgend: South Wales Tourism Marketing Hub Advertising and PR Consumer Campaigns
GB003M94429
Bridgend County Borough Council
30 July 2019
27 August 2019
Contract Notice - Open Procedure
No

Notice Abstract

Bridgend County Borough Council (BCBC) on behalf of the South Wales Tourism Marketing Hub, wishes to commission a company with a proven track record for innovation to develop and deliver a series of fresh, creative and engaging bilingual advertising and PR campaigns promoting the Cardiff Capital Region to relevant target consumer markets. The South Wales Tourism Marketing Hub is a new initiative which aims to develop a streamlined, coordinated approach to marketing the Cardiff Capital Region as a destination. A small, but diverse region, four advertising and PR campaigns are required to be delivered over the next 16 month period under the umbrella of the South Wales Tourism Marketing Hub.NOTE: The authority is using eTenderwales to carry out this procurement process. To obtain further information record your interest on Sell2Wales at https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=94429

Notice Details

CONTRACT NOTICE – NATIONAL

SERVICES

1 Authority Details

1.1

Authority Name and Address


Bridgend County Borough Council

Economy, Natural Resources & Sustainability, Bridgend County Borough Council, Procurement Unit, Civic Offices, Angel Street,

Bridgend

CF31 4WB

UK

Alice Brown

+44 1656815332


www.bridgend.gov.uk
https://etenderwales.bravosolution.co.uk/home.html
https://etenderwales.bravosolution.co.uk/home.html

1.2

Address from which documentation may be obtained

As in 1.1

1.3

Completed documents must be returned to:

As in 1.1

2 Contract Details

2.1

Title

South Wales Tourism Marketing Hub Advertising and PR Consumer Campaigns

2.2

Description of the goods or services required

Bridgend County Borough Council (BCBC) on behalf of the South Wales Tourism Marketing Hub, wishes to commission a company with a proven track record for innovation to develop and deliver a series of fresh, creative and engaging bilingual advertising and PR campaigns promoting the Cardiff Capital Region to relevant target consumer markets. The South Wales Tourism Marketing Hub is a new initiative which aims to develop a streamlined, coordinated approach to marketing the Cardiff Capital Region as a destination. A small, but diverse region, four advertising and PR campaigns are required to be delivered over the next 16 month period under the umbrella of the South Wales Tourism Marketing Hub.

NOTE: The authority is using eTenderwales to carry out this procurement process. To obtain further information record your interest on Sell2Wales at https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=94429

2.3

Notice Coding and Classification

79342000 Marketing services
79416000 Public relations services
1017 Bridgend and Neath Port Talbot

2.4

Total quantity or scope of tender

The successful company will be required to develop and deliver four separate but related bilingual campaigns with a clear message and which communicate a recognisable regional identity which will engage, delight and build advocacy and evoke positive feelings about the Region. The four themes we have identified are:

- Big Forest Adventure (featuring Valleys Regional Park)

- Big Coast Adventure

- The Big Ticket

- Arc of Legends

The purpose of the campaigns is to generate increased numbers of visitors and spend across the Cardiff Capital Region, to benefit businesses and communities. The call to action will be to visit the campaign website www.visitsouthernwales.com which promotes the wide range of things to see and do in the region.

A maximum fee of £40,000 (ex. VAT) is available for this work which must be completed by November 2020.

3 Conditions for Participation

3.1

Minimum standards and qualification required

Please see Tender Documents

4 Administrative Information

4.1

Type of Procedure

Single stage - Any candidate may submit a tender.

4.2

Reference number attributed to the notice by the contracting authority

Q601

4.3

Time Limits

Time-limit for receipt of completed tenders
    27-08-2019  Time  12:00

Estimated award date
 05-09-2019

4.5

Language or languages in which tenders or requests to participate can be drawn up

EN 

4.6

Tender Submission Postbox

5 Other Information

5.1

Additional Information

(WA Ref:94429)

Relates to the following project/programme financed by EU Community Funds: The South Wales Tourism Marketing Hub is part funded by Visit Wales via the Regional Tourism Engagement Fund (RTEF). The Regional Tourism Engagement Fund (RTEF) is supported through the Welsh Government Rural Communities - Rural Development Programme 2014-2020, which is funded by the European Agricultural Fund for Rural Development (EAFRD) and the Welsh Government.

The Regional Tourism Engagement Fund (RTEF) is supported through the Welsh Government Rural Communities - Rural Development Programme 2014-2020, which is funded by the European Agricultural Fund for Rural Development (EAFRD) and the Welsh Government.

The buyer considers that this contract is suitable for consortia bidding.

5.2

Additional Documentation

5.3

Publication date of this notice

 30-07-2019