View Expired Tender

Get immediate access to tenders like the one below by subscribing now to Tenders Direct. We will set up your personalised profile and send you tender alerts direct to your mailbox as soon as they are published. You will also benefit from having access to historical tenders.

Tenders Direct Team photo
Reviewed By
Our Specialist Team

Notice Summary

Title:
United Kingdom-Kenilworth: AHDB Purchase Data Requirements
Document Ref:
318078-2020
Document Type:
Contract Notice - Open Procedure
Published By:
AHDB
Date Published:
07 July 2020
Deadline Date:
10 August 2020
Document Source:
Framework/DPS:
No
Alert Profile:
Labels:
Tenders Direct Team photo
Reviewed By
Our Specialist Team

Notice Abstract

The Retail and Consumer Insight (RCI) team provides independent, impartial market analysis, using AHDB’s own, and third party information (either bought or publically available). This tender opportunity is broken down into 3 lot’s, detailing 3 requirements which could be awarded to one supplier for all, or different suppliers for each lot.This majority of the specification is for lot 1 which is the most important part of the tender as it is a consistent requirement for purchase data.Lot 2 is for campaign evaluation.Lot 3 is for targeted surveys.Lot 2 and 3 specification can be found in the appendix of this document.It is unknown how often lots 2 and 3 will be required (if at all) but having an already assigned agency will allow for more efficient turnaround for AHDB.Contract length: The tendered contract is for 2 years and intends to begin from May 2021 with the option to extend for a further 2 periods of 12 months each after the initial 2-year period.

Notice Details

Contract notice

Directive 2014/24/EU - Public Sector Directive

Directive 2014/24/EU

Section I: Contracting authority

I.1) Name and addresses

AHDB

Stoneleigh Park

Kenilworth, Warwickshire

CV8 2TL

UK

Telephone: +44 2072385921

E-mail: procurement@ahdb.org.uk

NUTS: UKG13

Internet address(es)

Main address: http://www.ahdb.org.uk

I.3) Communication

The procurement documents are available for unrestricted and full direct access, free of charge at:

https://defra.bravosolution.co.uk


Additional information can be obtained from the abovementioned address


Tenders or requests to participate must be sent electronically to:

https://defra.bravosolution.co.uk


Tenders or requests to participate must be sent to the abovementioned address


I.4) Type of the contracting authority

Body governed by public law

I.5) Main activity

Other: Agriculture and Horticulture

Section II: Object

II.1) Scope of the procurement

II.1.1) Title

AHDB Purchase Data Requirements (Lots 1, 2 and 3)

Reference number: 2019-420

II.1.2) Main CPV code

72316000

 

II.1.3) Type of contract

Services

II.1.4) Short description

The Retail and Consumer Insight (RCI) team provides independent, impartial market analysis, using AHDB’s own, and third party information (either bought or publically available). This tender opportunity is broken down into 3 lot’s, detailing 3 requirements which could be awarded to one supplier for all, or different suppliers for each lot.

This majority of the specification is for lot 1 which is the most important part of the tender as it is a consistent requirement for purchase data.

Lot 2 is for campaign evaluation.

Lot 3 is for targeted surveys.

Lot 2 and 3 specification can be found in the appendix of this document.

It is unknown how often lots 2 and 3 will be required (if at all) but having an already assigned agency will allow for more efficient turnaround for AHDB.

Contract length: The tendered contract is for 2 years and intends to begin from May 2021 with the option to extend for a further 2 periods of 12 months each after the initial 2-year period.

II.1.5) Estimated total value

Value excluding VAT: 2 120 000.00 GBP

II.1.6) Information about lots

This contract is divided into lots: Yes

Tenders may be submitted for all lots

Maximum number of lots that may be awarded to one tenderer: 3

The contracting authority reserves the right to award contracts combining the following lots or groups of lots:

One supplier may be awarded all 3 lots, or a single supplier will be awarded per lot.

II.2) Description

Lot No: 1

II.2.1) Title

Lot 1: Purchase Data

II.2.2) Additional CPV code(s)

72316000

II.2.3) Place of performance

NUTS code:

UK

II.2.4) Description of the procurement

Lot 1 is for AHDB core retail data analysis and makes up the main part of the contract for Lot 1 AHDB needs to engage with a supplier who can deliver the following service:

• the ability to run data based on 52, 12 and 4-weekly time periods;

• online platform to access results with the ability to create custom tables;

• to run and export historic trends (5 years) to monitor product retail performance;

• ability to export data to PowerPoint/Excel;

• core AHDB team access (unlimited users) to software analysis tools to undertake raw analysis. Including any online platforms which allows sharing across wider AHDB team members.

— we require a fully supportive team that are able to help on day-to-day requests as well as deliver insights and analysis;

— fortnightly on-site days by core team members (under non COVID circumstances);

— account team to respond to AHDB analysis briefs;

— category review de-briefs (minimum one per sector a year), seasonal de-briefs (e.g. Valentine’s Day, Easter, Mother’s Day, Father’s Day, summer, Halloween, Bonfire Night and Christmas), deep dives based on themes (typically 3 a year based on AHDB strategic focus areas e.g. added value market, importance of promotions, premium market) & annual “state of the nation” presentation to wider AHDB stakeholders;

— topline category reporting for red meat, potatoes – To populate agreed template with latest trends on each data release,

— agency time to develop custom reporting and responds to request for analysis into product/market performance trends

— weekly work planner outlining live tasks plus 30 min weekly conference call on a Monday to run through priorities for coming week. AHDB have Microsoft Teams dial in services which can set this up.

II.2.5) Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6) Estimated value

Value excluding VAT: 2 120 000.00 GBP

II.2.7) Duration of the contract, framework agreement or dynamic purchasing system

Start: 03/05/2021

End: 02/05/2025

This contract is subject to renewal: Yes

Description of renewals:

This contract is for 2 years with the option to extend for a further 2 periods of 12 months each.

II.2.9) Information about the limits on the number of candidates to be invited

II.2.10) Information about variants

Variants will be accepted: Yes

II.2.11) Information about options

Options: No

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

Lot No: 2

II.2.2) Additional CPV code(s)

72316000

II.2.3) Place of performance

NUTS code:

UK

II.2.4) Description of the procurement

Lot 2: campaign evaluation

AHDB currently complete investment tests and evaluations of its activities. AHDB Market Development campaigns often involve activity directed at consumers with a view of altering purchase habits in sector related products, as well as attitudes. For selected campaigns AHDB need to look at the impact these campaigns have had on retail sales, in particular obtaining campaign driven sales and ROI attributable to the marketing campaign, along with the ability to review campaign performance across channel.

II.2.5) Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.7) Duration of the contract, framework agreement or dynamic purchasing system

Start: 03/05/2021

End: 02/05/2025

This contract is subject to renewal: No

II.2.9) Information about the limits on the number of candidates to be invited

II.2.10) Information about variants

Variants will be accepted: No

II.2.11) Information about options

Options: No

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

Lot No: 3

II.2.2) Additional CPV code(s)

72316000

II.2.3) Place of performance

NUTS code:

UK

II.2.4) Description of the procurement

From time to time AHDB has commissioned work to obtain views from consumers based on known retail behaviour through purchase panels rather than claimed behaviour. This work is often undertaken to understand a change in behaviour by understanding consumer mind-sets, and to pin point influencing factors.

AHDB wish to obtain a costing structure and outline from each agency on how they would have the ability to ask questions based on known retail behaviour. The exact requirements for 2021 onwards are not known at this stage.

II.2.5) Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.7) Duration of the contract, framework agreement or dynamic purchasing system

Start: 03/05/2021

End: 02/05/2025

This contract is subject to renewal: Yes

Description of renewals:

This contract is for 2 years with the option to extend for a further 2 periods of 12 months each.

II.2.9) Information about the limits on the number of candidates to be invited

II.2.10) Information about variants

Variants will be accepted: No

II.2.11) Information about options

Options: No

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

Section IV: Procedure

IV.1) Description

IV.1.1) Type of procedure

Open procedure

IV.1.8) Information about Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: Yes

IV.2) Administrative information

IV.2.2) Time limit for receipt of tenders or requests to participate

Date: 10/08/2020

Local time: 12:00

IV.2.4) Languages in which tenders or requests to participate may be submitted

EN

IV.2.6) Minimum time frame during which the tenderer must maintain the tender

Duration in months: 3 (from the date stated for receipt of tender)

IV.2.7) Conditions for opening of tenders

Date: 10/08/2020

Local time: 12:30

Place:

AHDB HQ

Information about authorised persons and opening procedure:

Procurement manager.

Section VI: Complementary information

VI.1) Information about recurrence

This is a recurrent procurement: No

VI.3) Additional information

There are 3 lots within this opportunity. A single supplier may be awarded all 3 lots, or single suppliers for each lot.

VI.4) Procedures for review

VI.4.1) Review body

AHDB

Stoneleigh Park

Kenilworth, Warwickshire

CV8 2TL

UK

VI.4.2) Body responsible for mediation procedures

Defra

Nobe House, 17 Smith Square

London

SW1P 3JR

UK

VI.4.4) Service from which information about the review procedure may be obtained

Defra

Nobel House, 17 Smith Square

London

SW1P 3JR

UK

VI.5) Date of dispatch of this notice

03/07/2020

Current Notes